Frequently Asked Questions
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What process do you usually follow?
To implement into your business, we take these five steps:
- We start with an initial assessment to get a clear picture of your needs and cold email goals for your business.
- We identify potential strategies and cold email solutions to help you achieve your goals.
- Once the strategy and objectives are defined, we jump right into implementation.
- We strive for excellence, which means that we continuously optimize our email campaigns based on performance and feedback.
- You will be able to manage the inquiries and replies we receive in whichever way is most convenient for you.
What does a typical cold email look like?
Cold emails are designed to appear as personal as possible, meaning we don’t use any unnecessary images or HTML and instead send the emails as plain-text as much as possible. This not only has an impact on improving conversion rates but also helps ensure emails don’t get caught by spam filters which impact overall deliverability for the domains we are using. When a prospect receives an email, using multi-variates ensures it will look personalized for them, and it will also look different than any emails their coworkers receive and focus on specific pains they are facing and how we can help.
What is the difference between cold email outreach & marketing emails?
Cold email outreach is to communicate with people you would like to know. Similar to a cold call – but instead of using a phone you are using email. You are using a specific mailbox(es) to communicate with your prospects
Marketing emails are the emails you get from a company when you opt-in for a subscription of some sort. This could be a daily/weekly newsletters, receipts, reminder emails etc.
Where do you offer your services?
We are a remote company operating across the US, United kingdom, Ireland and other parts of the EMEA region.
How do you test cold email marketing copy effectiveness?
Rather than relying on standard A/B testing to determine what messaging is the most effective, we developed a proprietary technology for multi-variate testing which allows us to get hyper-granular on not only which cold emails are converting, but also what pieces of the prospecting and outreach program is working. We can test multiple versions of each individual part of a cold email, such as the subject line, opener, value prop, and call to action, and track each version sent individually. What this means is that not only do we have better visibility into what messaging is working, but every email is also unique to each prospect it is sent to, meaning no duplicates emails which can have a huge impact on deliverability.
How many cold emails are sent per day?
On average, we’re typically sending 500-1000 emails each day. Our responders monitor all of the emails that we receive in response to the emails going out to handle objections and book meetings with interested prospects!
What is a Cold Email Marketing Agency?
A cold email marketing agency is a company that specializes in helping businesses reach their target audience through email. They typically use a variety of techniques to get their clients’ messages into the inboxes of potential customers, including list building, lead generation, and email deliverability.
While some businesses may be able to handle their own cold email campaigns, others may find it helpful to outsource this task to an agency. There are a number of benefits to working with a cold email marketing agency, including:
- Access to expert knowledge and resources: A good agency will have a team of experienced professionals who know how to create effective cold emails and get them delivered to the right people.
- Save time and money: Cold emailing can be a time-consuming process, and it can be expensive to hire someone internally to do it. An agency can take care of all the details for you so that you can focus on other aspects of your business.
- Get better results: With an agency’s help, you’ll be able to improve your open and click-through rates, and ultimately generate more leads and sales.
